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Seaweed & Sesame VS. Fiesta Lime

2007 September 5
by Rob Terhaar

Dear Lundberg Family Farms,

I’m writing you today to discus the recent results of the 2007 ULTIMATE TASTE SHOWDOWN: Seaweed & Sesame flavor VS. Fiesta Lime flavor.

My name is Rob Terhaar, and I am the sole proprietor of the semi-anual ULTIMATE TASTE SHOWDOWN. In this year’s event, I compared the taste and overall experience of your Seaweed & Sesame flavor against the Fiesta Lime flavor.

My results were shocking!


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The first contender was your Seaweed & Sesame flavor Rice Chips. These chips are so delicious that I can comfortably eat an entire bag in one sitting, and then subsequently rip the bag open and lick the inside clean. To say I love them is an understatement.

The shocking and disappointing part of my competition came when I tried the Fiesta Lime flavor Rice Chips.

Although the characteristic rice-chippy crunch and texture is present in the Fiesta Lime flavor variant, the subtle taste and subdued undertones were not present. Upon sampling the first chip from a freshly opened bag, I quickly noticed that the chip-dusting techniques deployed were very reminiscent of Frito Lay’s Doritos-brand chips.

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This is not a good thing.

Doritos are not looked by the chip-loving community as gourmet, or even palatable chips. Their chip-dusting technique and use of MSG are deplorable. No chip-advocate would ever consider even touching a bag.

I digress… The Fiesta Lime flavor Rice Chips are simply over dusted. Please consider toning down the level of flavor-enhancing dust that is sprinkled upon these otherwise wonderful chips?

Thanks for your time, and thanks for your chips.
Rob Terhaar

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